Lumiar Educação para o Agora

In terms of the visual identity of the page, I followed the Lumiar Educação brand identity: the predominant use of yellow in contrast to blue, orange and green shapes. Photos and a series of the institutional illustrations were also used. The campaign’s target audience was extensive and ranged from students and parents to school managers, teachers and government members.

Targeting a broad spectrum of stakeholders—including students, parents, school administrators, teachers, and government officials—the campaign employed a dynamic and inclusive visual approach to effectively communicate its transformative vision for education. The Landing Page provides a clearer picture of the campaign’s purpose, visual style, and target audience, while emphasizing the alignment with Lumiar Educação’s brand identity.